We've evolved from iTV to iMedia to iHaveNoClueWhatWeShouldCallThis.
I feel that we have to use the word "news" in our name. Some may disagree because they think its too obvious or its not as modern, etc. Users need to understand what the application they're opening involves.
News360 or 360News - This describes that we are pulling together all areas of news (graphics, video, text, etc.)
NEXTnews - This describes a new generation of interactive, fresh, local news.
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