Originality is a rare breed in the age of the Internet. Twenty years ago, your original idea could stay original in your community even if it already existed somewhere in the world.
Now, just google your "original" idea and discover twenty other people have already had it.
The moral of the story: Coming up with a new name for our project was harder than I thought.
I came up with Localage: a combination of local and package because we are presenting multimedia packages on a local level. I realize it comes across as Local and Age as well. But, really isn't that where we are in media? The Local Age. Newspapers and T.V. stations are localizing content to give their audience a sense of ownership. Why run a national story that another big outlet can do better?
The other idea is ImmerseYou: I think President Gora would love me for this one. Enough said.
1 Reply to "A new name..."
Bryan McWhirt on February 10, 2009 at 10:45 PM
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