I'm going to echo everyone else that has posted already and say that coming up with a new name for iMedia was difficult. A name that has the essence of what we're trying to do all in 10 characters or less is elusive.
Basically what I'm saying is this: I don't have any decent ideas.
I do think that we need to keep "local" in mind. Tasha mentioned that we should stick to local news; nobody is going to go to our application for national news. That's what CNN is for.
Here are the two (lame) ideas I came up with: LocalLink, keeping with the NewsLink idea, and Now/Local, which gives the sense that users can get the news they want immediately and locally.
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