For a while I was trying to come up with a phrase that incorporated news and interactive and local and cross platform storytelling.
After a page of scribbles in my notebook, they all looked really unfun things that only news junkies would download.
That said I came up with Scoop. I think it is a fun name, that doesn't tie us down to anything specific. I realize that some may say that it doesn't say anything about what we are, but does interactive news network really say much to a casual news reader? --and Scoop rolls of the tongue a little better.
I also came up with names like: LowDown (to be hip with the kids) and NewsFlash.
But I think I stand behind Scoop.
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